How Many Backlinks Should A Website Have? Build Backlinks Like A Pro

by | Jul 6, 2023

Key Takeaways:

  • How Many Backlinks Should a Website Have? A website should have 50 to 60 backlinks to the homepage and 10 to 100+ backlinks to individual web pages for the best SEO results.
  • The Role of Backlinks in SEO: Backlinks play a crucial role in SEO by indicating to search engines that a website is credible and authoritative. A diverse and natural backlink profile is very important for a successful SEO strategy.
  • Factors Affecting The Velocity Of Backlinks: Domain Rating (DR), keyword difficulty (KD), and internal linking are the key factors that influence the velocity of backlinks a website should have.
  • Achieving More With Fewer Backlinks: Instead of focusing solely on the quantity, websites should concentrate on obtaining high-quality, relevant, and authoritative backlinks that can have a more significant impact on SEO and increase Domain Rating (DR) – a powerful SEO ranking factor.


The importance of backlinks for a website is a widely debated topic in SEO. Backlinks serve as an indicator of a website’s authority and can significantly impact its search engine rankings.

However, determining how many backlinks a website should have is not straightforward. It depends on various factors, such as the website’s niche, competition, and overall digital marketing strategy.

The Role of Backlinks in SEO

Backlinks play a vital role in SEO by significantly influencing a website’s visibility and search engine rankings.

These links serve as referrals from other websites, indicating to search engines that the content is trustworthy and authoritative. The more quality backlinks a website has, the more likely it is to rank higher in search results.

Search engines determine the relevance and value of a website’s content through the backlink profile, making them an essential aspect of any effective SEO link building strategy.

Without a strong backlink profile, a website may struggle to gain visibility and attract organic traffic.

It is crucial to focus on obtaining high-quality backlinks from reputable sources to enhance the SEO performance of a website.

How Many Backlinks Should a Website Have?

When it comes to backlinks, it’s only natural to wonder, “How many backlinks should my website have?” Well, here’s the thing: it’s not a one-size-fits-all scenario. More backlinks don’t always equal better results.

In this section, I’ll shed light on two essential aspects: how many backlinks you should build to the homepage and individual web pages.

By understanding these guidelines, you can better gauge the effectiveness of your website’s backlink strategy and figure out how many links you need to grow your online presence.

The quantity of backlinks a website should have to its homepage plays a crucial role in SEO. To achieve optimal results, it is important to consider several factors.

Here are five key points to keep in mind:

  • Quality over Quantity: Instead of focusing solely on the quantity of backlinks, prioritize the quality of these links. High-quality backlinks from authoritative and relevant websites have a greater impact on SEO rankings.
  • Relevance and Diversity: Aim for a diverse range of backlinks that are niche relevant. This can help establish credibility and demonstrate expertise in your field.
  • Natural and Organic Growth: While acquiring a high quantity of backlinks quickly may be tempting, it is important to foster natural and organic growth over time for maximum SEO benefits. Sudden spikes in backlinks can raise suspicions and potentially harm your website’s reputation.
  • Continuous Monitoring: Regularly monitor your website’s backlink profile to ensure it remains healthy and free from spammy or low-quality links. This involves conducting audits, disavowing harmful links, and reaching out for link removal if necessary.
  • Adjust as Needed: As search engine algorithms evolve, so too should your approach to building links. Stay up-to-date with best practices and adjust your strategy accordingly.
organic growe

In summary, while there are no specific guidelines on how many backlinks you need to build to the homepage, aim for high-quality, relevant, and diverse links that grow naturally over time while continuously monitoring their impact on SEO rankings.

Don’t miss out on maximizing the potential of your website’s SEO by understanding how to optimize your backlink profile effectively. Start implementing these strategies today for long-term success in driving organic traffic and improving search engine visibility.

If too many backlinks to individual pages were a crime, your site would be sentenced to success.

How Many Backlinks To Individual Pages?

The quantity of backlinks to individual pages is crucial in determining their search engine optimization (SEO) success. It is important to understand how many backlinks each page requires to maximize its visibility and ranking potential.

Here, we will explore the factors that influence how many direct links you need and provide insights into achieving optimal results with fewer backlinks. Let’s take a look at the following table:

Web PageIdeal Quantity of Backlinks
Home Page20-30
Services Page10-15
Blog Page5-10

Based on industry standards and best practices, these numbers provide a general guideline for achieving desired results.

However, it is important to note that the actual ideal number may vary depending on factors such as overall domain authority (DA), page authority, keyword difficulty, and internal linking structure.

Remember, the homepage passes most internal PageRank value because it will always have the highest percentage of links.

In addition to the aforementioned factors, other considerations should be considered when determining how many backlinks you need to build to individual pages.

These include the relevance and quality of the backlinks obtained and the overall content strategy and user experience.

Understanding the historical context surrounding this topic is essential.

In previous years, SEO practitioners focused mainly on acquiring as many backlinks as possible without much regard for their quality or relevance.

search engine crawler

However, search engines have evolved over time and now prioritize value-driven content and authoritative link profiles.

This shift has led to a greater emphasis on obtaining high-quality backlinks from reputable sources rather than simply accumulating a high volume.

The number of backlinks to your website is like the number of friends you have on social media – it’s not about quantity but quality.

Factors Affecting The Velocity Of Building Backlinks

As I explore the factors affecting the number of backlinks, it becomes clear that several key elements come into play.

One crucial aspect is the domain authority (DA) of a website. Websites with higher DA tend to attract more backlinks, as they are seen as more authoritative and trustworthy sources.

Another factor to consider is keyword difficulty, which indicates the level of competition for a particular keyword.

Additionally, internal linking, the practice of linking pages within the same website, can also boost the number of backlinks.

These factors collectively contribute to understanding the dynamics of backlink acquisition and its impact on a website’s success.

domain authority

Domain Authority – Factors Affecting Domain Authority

Let’s talk about the different aspects related to Domain Authority.

As w explore the factors affecting the number of backlinks, it becomes clear that several key elements come into play.

better quality backlinks

If you build high quality backlinks from reputable websites can significantly enhance a website’s domain authority. These backlinks should come from relevant sources within the same industry or niche.

Quantity of Backlinks

The number of backlinks pointing to a website also influences its domain authority. However, it is crucial to note that having an excessive number of low-quality backlinks may have a negative impact on DA.

Relevance of Content

Relevance of Content

Creating valuable and relevant content increases the chances of naturally attracting more high-quality backlinks, thus positively impacting domain authority.

Site Age and History

Site Age and History

Established websites that have been around for longer periods tend to have higher domain authority compared to newer ones since they have had more time to build an influential online presence.

In addition, other factors such as website traffic, user engagement metrics, social media presence, and overall online reputation also play a role in determining domain authority.

Understanding the significance and history behind Domain Authority helps website owners and SEO professionals gauge their website’s credibility and identify areas for improvement.

internal link

It allows them to focus on building a strong foundation through effective link-building strategies and creating valuable content, ultimately contributing to better search engine rankings and increased traffic.

Keyword difficulty: when your search for the perfect keyword feels like trying to find a needle in a haystack…made of razor blades.

Keyword Difficulty

Keyword Difficulty

The complexity of keywords used in search engine optimization (SEO) plays a crucial role in determining the ranking potential of a website. Keyword difficulty refers to how challenging it is to rank for a specific keyword in search engine results pages (SERPs). This factor considers various aspects such as competition, search volume, and relevance.

To better understand keyword difficulty, let’s take a look at the key factors involved:

CompetitionThe number of websites competing for the same keyword
Search VolumeThe average monthly search volume for the keyword
RelevanceHow closely the keyword aligns with the content on your website
Click-through Rate (CTR)The likelihood of users clicking on your website based on search results

Keyword difficulty is determined by analyzing these factors to assess how challenging it would be to rank for a particular keyword.

What does influence keyword difficulty score?

In Ahrefs, KD is based on the top 10 ranking pages and how many links they each have.

By understanding the complexity of keywords, SEO professionals can create effective strategies to optimize their website’s content and improve its visibility in SERPs.

Low keyword difficulty scores are keywords that are usually less competitive and easier to rank for. You will also need less links for easy keywords.

Pro Tip: Conduct thorough keyword research and analysis to identify less competitive keywords with relatively high search volume. Targeting these keywords can help improve your website’s ranking potential and increase organic traffic.

Connecting the dots: Internal linking boosts internal SEO signals.


Internal Linking

Internal linking, also referred to as on-page linking, is a vital SEO strategy that involves linking pages within a website. This technique helps establish a strong network of interconnected pages, providing numerous benefits for both search engines and users.

  • Internal linking enhances website navigation by guiding users to relevant content within the site.
  • It helps improve the overall user experience by allowing visitors to easily find and access related information.
  • Internal links aid search engine crawlers in discovering and indexing pages more effectively.
  • This technique can assist in spreading link equity across various pages of a website, helping to boost their visibility in search engine results.
  • Proper internal linking can also help prioritize certain pages or establish topical clusters, signaling their importance to search engines.

Additionally, internal linking plays a crucial role in distributing the authority and relevance of high-performing pages throughout the site.

By strategically interconnecting relevant content, websites can strengthen their overall SEO performance and increase organic rankings.

One unique aspect of internal linking is its ability to create a logical hierarchy within a website.

Links can be used to guide users through a defined path, ensuring they explore important sections or follow desired conversion funnels.

This approach not only aids in user retention but also helps search engines understand the architecture and significance of different pages.

Throughout history, internal linking has been used as an effective way to enhance website structure and improve organic visibility.

As search engines continue to prioritize user experience and relevance, implementing proper internal linking strategies remains crucial for modern SEO practices.

It continues to be valued as an essential tool for optimizing websites, enabling efficient navigation and improving overall user engagement.

Who needs a lot of backlinks when you can achieve more with fewer? Quality over quantity, my website says.

Achieving More with Fewer Backlinks

Achieving Maximum Efficiency with Minimal Backlinks

Maximizing the impact of backlinks is crucial for website success. However, it is possible to achieve exceptional results even with fewer backlinks. Here are three key points to keep in mind:

  • Focus on Quality over Quantity: Instead of chasing a high volume of backlinks, prioritize obtaining high-quality links from reputable and relevant sources. These authoritative links can significantly boost your website’s visibility and credibility.
  • Create Exceptional Content: By consistently producing valuable, original, and engaging content, you can naturally attract backlinks from other websites. This approach improves your search engine rankings and encourages organic, high-quality backlinks to flow naturally.
  • Utilize Strategic Link Building: Rather than relying solely on external linking, incorporate internal linking tactics within your website. By interlinking your own content and directing visitors to related pages, you can enhance user experience, lower bounce rates, and increase search engine visibility.

To achieve more with fewer backlinks, keep in mind the following:

  • Leverage social media platforms to promote your content, reaching a wider audience and potentially garnering more backlinks.
  • Engage with influencers, industry leaders, and other website owners to form collaborations or partnerships, leading to mutually beneficial backlink opportunities.
  • Regularly monitor your backlink profile, identifying and removing any low-quality or spammy links that may harm your website’s reputation.

By implementing these strategies, you can optimize your website’s backlink profile to achieve impressive results, even with a smaller number of backlinks.


The Importance of the Number of Backlinks for a Website’s Success

The number of backlinks for a website plays a crucial role in determining its success.

Backlinks are an important metric used to assess the credibility and authority of a website, as they indicate that other websites find the content valuable and worth linking to.

However, there is no specific formula or set number of backlinks that a website should aim for. Instead, the focus should be acquiring high-quality backlinks from reputable and relevant sources.

These backlinks should come from diverse domains and be natural rather than spammy. It’s important to note that the quality of backlinks matters more than the quantity.

A few authoritative backlinks can significantly improve a website’s rankings and visibility on search engines.

Therefore, website owners should focus on building a strong backlink profile rather than accumulating many backlinks.

Pro Tip: Regularly auditing and analyzing backlinks can help identify opportunities for improvement and ensure a healthy backlink profile. Sometimes fewer links are needed to boost overall rankings.


Quality is always better than quantity when it comes to building backlinks. Therefore, it’s better to get a single high PR9 backlink than it is to get ten PR1 backlinks. Your goal for long-term keyword competitiveness and higher rankings should be to acquire the highest PageRank backlinks you can get.

Domain Authority (DA) and Keyword Difficulty are two important factors that affect the how many links your website needs. A website with a higher domain authority should rank higher in Google for a target keyword. However, factors like citation flow and trust flow also play a role in determining the difficulty of ranking a web page. It’s not just the quantity of backlinks, but the quality of those incoming links as well.

Internal linking can have a significant impact on the number of backlinks a page should have. Studies have shown that internal links can increase the rankings of a web page. In fact, 3 internal links are considered equivalent to 1 external backlink. If you set up internal SEO signals correctly to the pages you want to rank high and using keyword-rich anchor text, you can improve the visibility of those pages in the SERPs.

To achieve better ranking results with fewer backlinks, you can follow these best practices for SEO: – Choose keywords with low difficulty scores to optimize your page for. – Optimize your on-page SEO by placing your keywords in the right HTML locations. – Create high quality content matching user search intent. – After publishing the article, create at least three to five internal links to the page from other relevant content on your site.

No, it is not necessary to acquire a large number of backlinks. Google values natural and organic backlinks, and quantity does not always translate to better rankings. By focusing on more high quality links, optimizing on-page SEO, and providing valuable content that matches user search intent, you can achieve good rankings with fewer backlinks.

Bart Magera

Master Link Builder at Mojo Links.


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